Training Workshops
Increase trust every time your executives speak
Media and crisis communications training for executives, spokespeople, and communications teams.
Trainers bring 20-plus years of experience, some in media, and have led dozens of workshops, seminars, and university lectures.
Media training helps executives answer tough questions with clear facts, correct misunderstandings, and handle aggressive questioning.
Crisis training helps executives communicate under pressure, share verified facts, explain what is still unknown, and show empathy.
Realistic simulations include mock interviews, press conferences, staged social posts and news reports, plus clearly labeled AI-generated images and video.
Participants learn through recorded interviews, playback, immediate coaching, and written feedback.
We also cover how crisis news spreads through ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, and how credible information can help rebuild trust.
Your leaders know your company. But can they explain it clearly when a reporter asks a hard question or a crisis hits?
ABM Connect helps your leaders and PR team give clear facts, answer hard questions, and show care for those affected.
We tailor media training, crisis communications training, and realistic crisis simulations that challenge your executives and sharpen their skills.
Learn from experienced experts
Our trainers bring more than 20 years of experience leading client workshops, seminars, and guest lectures at universities.
Clients give our training great feedback for its quality, practical approach, and results.
We tailor every workshop to your business, industry, key messages, and priority topics.
Executives receive practical tips, watch video examples, join group discussions, and take part in recorded practice interviews.
They hear how they sound, see how they come across, and receive immediate feedback.
We also provide written notes that highlight what they do well and where they can improve.
Choose a half-day workshop for one or two executives who need focused practice.
A full-day workshop allows more leaders to take part and do additional practice interviews. As their skills improve, we increase the level of challenge.
Media training: Make your messages clear to reinforce trust
A media interview or event is a great way to help people learn about your company.
Good preparation helps your spokesperson make the most of meeting with the media.
Your executives learn how Thai media work and effective techniques to answer questions and manage their media encounter. They practice sharing key facts supported by clear proof.
We shape each training session around your company, key messages, and topics the media may bring up.
They practice hard questions, unexpected questions, and aggressive questions. They also learn how to correct factual errors and what to say when they cannot answer.
Many of our staff with media backgrounds role-play reporters. This makes each practice interview feel real and gives your team useful feedback.
Crisis training: Communicate under pressure to protect your corporate reputation
A crisis plan only works if your team can use it under pressure. Our custom drills test your executives and team before a real crisis does.
We build each drill around your business. We make it realistic with missing facts, fast updates, media calls, rumors, and public speculation. Clearly marked AI images and video bring the training to life with mock security clips, TV reports, smartphone videos, and social media posts.
We also explain how AI answer engines such as ChatGPT, Claude, and Gemini can spread crisis news and how clear facts online can help restore trust.
Your executives and spokespeople practice showing concern, sharing confirmed facts, explaining what remains unknown, and answering hard questions. A mock press conference adds pressure.
After the drill, we identify gaps in your crisis plans, roles, and work steps. Each spokesperson gets direct feedback and a written report.
Your team leaves ready to respond with speed, care, and clear facts when a crisis occurs.
Ensure accurate facts about your company and brand are on the web
What your leaders say to the media becomes part of the public record on the web.
AI answer engines can find these details far into the future. They may cite them in their answers.
That's why your leaders need to speak clearly and get their facts across to maintain trust in your company and brand.
What they say matters, and for a long time.