Brand Communications
((((((((((((((( New )))))))))))))))))) CHG IMX
Build trust with clear facts and proof. Turn your brand claims into credible stories that show what you offer, why customers should believe you, and why they should choose your brand.
Reach Thai audiences through earned media and influencers by giving journalists and creators useful facts, access to your executives, and meaningful brand stories.
Give media and influencers first-hand experience with your brand. Invite them to events and workshops or let them test and sample your products so they can share their impressions with their audiences and followers.
Get Generative Engine Optimization (GEO) writing for your brand content at no extra cost. ABM Connect uses our own AI tools to make your brand information easier for AI answer engines to understand and cite.
Work with an experienced ABM Connect director or manager who leads your account or project. Our Smart Reports provide clear insights into your results.
Make your brand easier to understand, trust and choose.
People are more likely to trust your brand when they can see evidence behind what you say.
ABM Connect turns brand promises into credible stories, third-party visibility, and first-hand experiences.
We give Thai media and influencers the information and evidence they need to understand your brand and share meaningful stories with their audiences.
This gives potential customers more than just your brand claims. They get stronger reasons to understand, trust and choose your brand.
How can brand communications help build trust in my brand?
Brand communications builds trust by giving people credible third-party evidence supporting your brand promises.
Customers do not have to rely only on what your brand says about itself.
They can use other information, third-party perspectives, and the first-hand experiences of the media and influencers to decide about your brand for themselves.
How does ABM Connect build trust through brand communications?
ABM Connect helps turn your brand promises into credible stories and experiences that Thai audiences can understand, experience and share.
We start by gathering the evidence behind your brand claims. We review your marketing materials and information about your products and services, then speak with your team and company experts.
This process helps us find the facts, expertise, customer experiences and proof points that support your brand claims.
We then use that evidence to create clear, relevant communications for the Thai media and influencers who connect with your target audiences.
Depending on your goals, this may include brand storytelling, media activations, media and influencer workshops, or sampling and product trials.
We create content that gives potential customers credible reasons to understand your brand, trust what it says and consider choosing it.
Who will manage my ABM Connect account or project?
An experienced director or manager leads your ABM Connect account or project day to day. They coordinate the work with other members of our client service team and our specialists in Media & Influencer Engagement, AI-powered Marketing Insights, and Production.
ABM Connect uses AI-powered insights and performance analytics to support planning, find opportunities to increase visibility, and measure results.
We give you Smart Reports that provide insights into what the data means, helping you make informed communications and marketing decisions.
How does ABM Connect turn my brand promises into proof that people and AI answer engines can trust?
We start by turning the evidence behind your brand claims into useful GEO content that is easy to find. And also give relevant media and influencers the chance to experience your products and services first-hand. They can then share what they learn with their readers and followers.
This gives customers more factual information about what your brand does and why its claims are credible.
We do this through a three-step process:
1. Find the evidence
Before asking people to believe a brand claim, give them a reason to believe it.
Your ABM Connect team examines your products, services and brand claims to find the evidence behind them. We look at your expertise and research, as well as your people, operations and customer experiences.
We then build your brand content around facts that explain why people can trust what you say. Consistent evidence also gives AI answer engines clearer information when deciding whether to mention or cite your brand.
2. Make the evidence visible
Next, we turn that evidence into useful stories and first-hand experiences that people can see, understand and share.
We provide the media with news releases and expert articles written for their audiences. Interviews, media briefings, press conferences and media visits connect your team directly with the media.
Workshops, product trials and sampling let the media and influencers experience your brand and understand what it offers for themselves. This gives them stronger proof points for the stories they offer their readers and followers.
It also puts more independent third-party information online, giving people and AI answer engines more sources to find and trust when assessing your brand's credibility.
3. Keep your brand discoverable
Brand communications can keep working long after a campaign or event has ended.
Generative Engine Optimization (GEO) writing is included in our content creation at no extra cost. We structure content so its meaning, facts and evidence are clear and easy to understand.
This helps AI answer engines such as ChatGPT, Claude, Gemini and Perplexity, along with Google AI Overviews, understand your brand and potentially cite your content in relevant answers.
How does ABM Connect’s approach create lasting value for my brand?
Each communications program ABM Connect creates puts useful information about your brand on the web.
Over time, people have more credible information to find when they research your company, products and services. AI answer engines have more evidence to use when interpreting your brand and to potentially cite.
The content we put on the web can continue supporting your brand's visibility and credibility for months or years
ABM Connect’s brand communications services include:
Brand launches, refreshes and campaign launches: Make your brand clear, relevant and memorable with launches that build attention and trust while helping people understand what you stand for. We develop clear communications materials for your event and invite the right media and influencers to attend.
Brand storytelling: Turn your brand’s facts, experiences and values into stories that people can understand, remember and believe. This includes news releases, photo captions, and article placements.
Brand workshops: Give media and influencers direct access to your brand, products and people. They enjoy first-hand experiences with your products and learn more about your brand. Then they share authentic insights and opinions with their readers and followers.
Brand activations: Bring your brand to life through experiences that let people engage with it directly and understand what makes it different. We develop creative ideas that attract attention and communicate your brand’s benefits.
Product sampling and trials: We put your products into the hands of the right media and influencers so they can try them for themselves. For trials, we distribute your products, support reviewers during the trial period, then collect the products when the trial ends.