Generative Engine Optimization (GEO)

Help AI answer engines trust and cite your brand

  • Build a brand presence across the web that AI answer engines can understand, trust, mention, and cite.

  • ABM Connect creates clear, fact-based content that strengthens your authority across your website and relevant online channels.

  • Our PR capabilities earn you credible media coverage that greatly increases your brand's visibility to AI answer engines for more opportunities to get cited.

  • Our GEO approach is based on more than 1,500+ hours of research in understanding how AI answer engines work, developing our own GEO methods, and building proprietary AI tools for GEO.

  • Use our ATOM model to build a network of brand content across the varioul levels of sources AI answer engines use.

  • Follow your progress through our six-step Optimax GEO Methodology, from initial audit and strategy through content, distribution, and measurement.

Your buyers now ask AI answer engines what to buy and which brands to explore. This includes ChatGPT, Claude, Gemini, Perplexity, along with Google AI Overviews.

These AI answer engines rely on web sources they can find and trust. They may skip your brand if it’s hard to locate or lacks clear facts.

ABM Connect’s content-driven GEO turns your brand facts and expertise into content that AI answer engines can trust and cite.

Why you need content-driven GEO

AI answer engines search for content for their responses to questions. Depending on what a user asks, they run text-first searches fanning out across multiple sources.

This may include your website, social media, news and trade sites, forums, blogs, guest posts, and more.

To increase the chances that AI answer engines will find and cite your content, you need to share it in more places across the web.

Answer potential customers’ questions on a wider range of topics related to your brand. Keep your content up to date.

ABM Connect’s content-driven GEO helps you share useful content in more places online.

This builds your visibility and trust as a source for AI answer engines to find and cite.

Five ABM Connect staff, each holding the logo of a different AI answer engine

ATOM is ABM Connect’s proprietary model that puts your brand content in the locations across the web where AI answer engines can easily find it.

AI answer engines use signals, or clues from sources across the web, to judge whether your brand information is consistent and credible.

More credible sources offering the same facts give them more signals to trust your brand content.

Starting from a base of SEO for your website, ATOM builds these signals through content about your brand claims across three tiers:

Owned signals: Your website, social channels, and self-published brand content.

Earned signals: Leading Thai media that validate your brand claims independently.

Public signals: Reviews, forums, and community discussions where people talk about your brand.

When multiple tiers share the same facts, AI answer engines have more confidence to cite your brand.

Optimax keeps your GEO program on track

Why PR is your best approach for GEO

AI answer engines look beyond your website for facts they can trust. Research shows earned media plays a key role in getting cited. PR builds that proof by earning media coverage for your brand.

Over time, this creates a large body of credible information across the web that AI answer engines can find and use.

With ABM Connect, you get decades of PR know-how and strong media connections. They’re backed by our deep AI knowledge and our own GEO methods and tools.

ATOM builds proof around your brand

Our Optimax GEO methodology turns your GEO campaign into six clear steps:

  1. AI Base Audit: See how answer engines mention and cite your brand. Set a benchmark.

  2. Trust Signal Framework: Keep names, descriptions, and facts consistent across the web.

  3. Trust Building Roadmap: Decide what to publish, where, and when. Start with content that can build the strongest trust signals.

  4. GEO Content Creation: Use our AI tools to research and structure content. Our writers check the facts and add a natural voice.

  5. Build Brand Trust with ATOM: Put each content item where it can add the most proof. Find and fill gaps.

  6. Brand Trust Analytics: Track mentions, citations, and accuracy. Use the results to improve the roadmap.

Build a network of GEO brand content across the web

Your website is a strong start for GEO, but AI answer engines look far beyond it.

ABM Connect creates and places your brand content across relevant online sources, especially in online media.

This builds a wide and consistent network of sources about your brand across hundreds of websites.

ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews have many more opportunities to find and cite your brand.

We create GEO content for you, including:

For your website:

  • Q&As and FAQs

  • Fact sheets

  • Product and technical specification sheets

  • Educational articles

  • Explainers

  • How-to guides

  • Comparison articles

  • Buying and pricing guides

  • Case studies

  • Customer testimonials

  • Original research

  • Industry & trend reports

  • Product, service, and solution pages

  • Knowledge hubs and topic clusters

For your social media channels:

  • YouTube videos with GEO transcripts

  • LinkedIn posts, articles, and newsletters

  • Facebook long-form posts

For your self-publishing channels:

  • Medium articles

  • Substack articles

  • Expert guest posts on credible specialist sites

For earned media in Thailand and internationally:

  • GEO news releases

  • Contributed articles

  • Op-eds and thought pieces

  • Customer case studies

Media activations:

We can also arrange media and creator activations that generate coverage useful for GEO:

  • Executive and expert interviews

  • Media briefings

  • Press conferences

  • Media and creator workshops

  • Product demonstrations

  • Visits to facilities such as factories and retail outlets

  • Product tests and sampling

  • Expert roundtables

  • Customer showcases

How is GEO content different from regular content?

Regular marketing content informs, engages, and persuades people to help generate sales.

It uses clever headlines and descriptive text along with appealing images and video.

GEO content builds on those goals by making brand information factual and clear. This makes it easier for AI answer engines to find, extract facts, and cite.

Text is the foundation for GEO. If it’s not in writing, AI can’t cite it.

Here are some best practices that ABM Connect uses when we create your written GEO content:

Answer real customer questions.

This includes facts and numbers such as benefits, costs, risks, options, and next steps.

Use Q&As or structure brand information to make it easy for AI answer engines to use it as a source for their responses.

Write for easy reading.

Use natural language with simple words and sentences. Explain unfamiliar terms.

Offer useful information that helps people make informed decisions.

Make content easy to navigate.

Structure content with clear headings. Arrange it in logical order. Use lists or tables where helpful.

Back claims with evidence.

Support brand claims with facts, data, research, case studies, or documented customer results.

Link to reliable outside sources if needed.

Lead with the answer.

Answer the main question early, then add detail. Make clear what you offer, who it is for, and why it matters.

Make it easy for AI answer engines to extract information.

Keep similar content together in the same place in short, self-contained paragraphs.

Keep brand facts consistent everywhere.

Use the same company name, executive names and titles, product and service names, and descriptions across all of your content.

These entities help AI answer engines recognize your brand content and learn who you are.

Demonstrate your expertise.

Go beyond information about your products and services to share firsthand experiences. Provide original research, practical guidance, and lessons from client work.

Use names to identify the people behind your brand. This builds your credibility and authority.