Issue & Crisis Communications
Protect your reputation when trust is under pressure
ABM Connect helps companies in Thailand manage issues and crises, with a senior director leading every response.
Since 2000, we have handled 25-plus major crises and over 1,000 issues for clients in Thailand.
An issue is a dispute over a company’s actions or position, while a crisis means something clearly went wrong. Each needs a different response.
For issues, we analyze the situation and other parties involved, develop a response strategy, and draft statements, Q&As, and stakeholder messages.
For crises, we collect and sort facts using our own crisis matrix. Then we draft statements, Q&As, and staff and customer messages and organize media events if needed. Our team tracks news, social media, and AI answer engines, including ChatGPT, Claude, and Gemini.
With Generative Engine Optimization (GEO), we publish fact-based updates about the situation that AI answer engines can find and cite.
We develop crisis manuals including procedures, risk-ranked scenarios, and pre-approved message templates.
When an issue or crisis hits, you need to act fast. You must decide what to say, who needs to hear it, and when to speak.
Clear facts help people understand what happened and what you plan to do next.
Take advantage of ABM Connect’s unmatched crisis communications experience in Thailand.
Since 2000, we have handled more than 25 major crises and 1,000 issues.
This experience gives you senior judgment when time is short and the facts are complicated.
A senior ABM Connect director leads your response. Our three-person management team adds strategic advice when you need it.
Know whether you face an issue or a crisis
Issues and crises can often look alike, but they need different responses. Through experience, ABM Connect has developed our own definition of an issue or crisis.
An issue usually involves different views about your company’s actions or position.
In a crisis, people agree that something has gone wrong and needs an explanation, even when you don’t yet know the cause.
Identifying whether your situation is an issue or a crisis helps us choose the right response, address concerns, and handle things efficiently.
Reinforce your position on an issue
We study the facts and stakeholder views, then help you plan your response. Often, a short statement and Q&A are enough.
We advise whether to answer questions as they arise or speak first through your website, social media, or the media.
We prepare messages for staff, customers, and other key stakeholders. We monitor news, social media, and AI answer engines such as ChatGPT, Claude, and Gemini so you can adapt as views change.
Respond to a crisis with facts and empathy
In a crisis, people need clear facts fast. They need to know what happened, who is affected, what you know, and what comes next.
Fast, accurate updates help stop rumors and let you better control the situation.
ABM Connect uses a crisis response process built through many years of experience.
We work with your leaders, crisis team, and legal advisors to confirm facts and plan your response.
Our proprietary crisis matrix sorts facts by the questions people ask and by how reliable each fact is.
We draft statements, Q&As, and messages for staff, customers, and other affected groups.
Our media team handles media questions and arrange interviews and press conferences as needed. We also coach your leaders to give clear answers.
We track news, social media, and AI answer engines for new concerns and false claims. If we find errors, we seek fixes and share proof.
We also post clear, dated updates using generative engine optimization (GEO). This helps people and AI tools such as ChatGPT, Claude, and Gemini find the latest facts.
We also share GEO content about your situation through the media and your website so it reaches AI answer engines fast.
After the crisis, we review the response, improve your plan, address concerns, and help rebuild trust.
Give your team a usable crisis manual
When time is short and facts are unclear, your team needs a clear crisis plan.
ABM Connect reviews your plans, checks risks, and ranks the most likely crisis events.
We create a quick-reference crisis manual with:
A simple step-by-step response plan.
Scenarios for the problems most likely to affect your company.
Pre-approved fill-in-the-blank templates.
Report and approval templates.
We can also train your team to use ChatGPT and Claude to check facts and draft messages faster. Your team still checks the facts, makes the final calls, and approves each message.
Stakeholder maps help you reach the right people fast. A tabletop drill tests the manual. This helps everyone learn how to use it before a real crisis.