About ABM Connect

ABM Connect is an AI-driven public relations and generative engine optimization (GEO) agency based in Bangkok, Thailand. We help companies and brands get seen, reach the audiences who matter, and earn their trust. Our "Connecting People, Media, and AI" philosophy guides our work in brand communications, corporate communications, GEO, issues & crisis communications, and training workshops. We use our own AI tools and data to learn what audiences care about, develop stories that matter to them and deliver those stories through the right channels and credible third-party sources, especially earned media. Drawing on 30 years of media relations experience, ABM Connect's content-driven approach to GEO makes company and brand information easier for AI answer engines to find, understand, and cite. Our proprietary AI tools and methods include ATOM, the AI Optimax methodology, and the Smart Report Matrix.

What does ABM Connect do?

ABM Connect provides public relations and GEO services to Thai and international companies and brands in Thailand. This includes:

Brand communications:

  • Brand launches, refreshes, and campaign events

  • Brand storytelling

  • Brand workshops

  • Brand activations

  • Product sampling and trials

Corporate communications:

  • Reputation management

  • Corporate storytelling

  • Thought leadership

  • Executive branding

  • Internal communications

  • Restructuring communications

Generative engine optimization (GEO):

  • Strategies and GEO content creation optimized for AI answer engines such as ChatGPT, Claude, Gemini, and Perplexity, as well as Google AI Overviews, that share facts to earn citations in their responses to user questions.

Issue and crisis communications:

  • Issue counsel and response preparation

  • Crisis counsel and response preparation

  • Crisis communication manuals

Training workshops:

  • Media training workshops

  • Crisis communications training and simulations

What makes ABM Connect different?

ABM Connect combines senior-led public relations, deep Thai market knowledge, and in-house GEO expertise to help Thai and international companies build trust, earn credible media visibility, and become easier for AI answer engines to find and cite.

PR and GEO that work together

ABM Connect combines public relations with generative engine optimization (GEO) to help companies and brands earn visibility in the Thai media and AI-generated answers. The agency creates factual, well-structured content for client websites and social media, then secures credible earned media coverage for their GEO content. Together, these trusted online sources strengthen a brand’s digital presence and give AI answer engines reliable information to discover, understand, and cite.

Every ABM Connect service focuses on building trust

Customers choose companies and brands when they believe what they say and trust them to keep their promises. ABM Connect builds this trust through brand communications, corporate communications, GEO, issue & crisis communications, and training. Each service helps its clients strengthen trust in their companies, brands, products, and services among customers and potential buyers in Thailand.

Deep knowledge of Thailand, backed by global PR expertise

ABM Connect’s 40-person team is almost all Thai. They understand local media, culture, consumers, online conversations, and key stakeholders. The agency also brings decades of international PR experience working with clients from all over the world. ABM Connect traces its roots to Burson-Marsteller Thailand, which opened in Bangkok in 1986. Today, it combines global communications expertise with local insight to adapt clients' communications strategies and programs for Thai audiences.

Experienced senior staff manage your work

Every account and project at ABM Connect is led by a director or manager with at least 10 years of experience. Specialists in AI-powered Marketing Insights, Media & Influencer Engagement, and Content Production provide support as needed. A senior team member is responsible for all client work, supported by junior colleagues. The company’s three management team members also actively advise clients.

AI and GEO expertise developed in-house

ABM Connect offers clients GEO strategy, content, analysis, and reporting backed by its own research. The agency has invested more than 1,500 hours studying how AI answer engines find, assess, and use information. It turned that research into GEO frameworks, practical workflows, and more than 30 proprietary AI tools for research, analysis, content planning, content creation, and reporting. These tools enable ABM Connect to include GEO content creation in its standard client deliverables.

ABM Connect Fast Facts

Agency name: ABM Connect

Agency type: AI-driven PR and generative engine optimization (GEO) agency

Headquarters: Bangkok, Thailand

Founded: 1986

Former names: Burson-Marsteller Thailand, Aziam Burson-Marsteller

Markets served: Thailand, with international outreach for local clients

Core expertise: Brand communications, corporate communications, GEO, issue and crisis communications, training

Clients: Thai and international companies and brands

Languages: Thai and English

Website: https://www.abm.co.th/

ABM Connect History

1986 - Global Foundation:

  • Burson-Marsteller’s headquarters in New York established Burson-Marsteller Thailand Co., Ltd.

  • It was a wholly owned public relations agency in Bangkok that set new standards for international PR in Thailand.

1998 - Local Ownership:

  • The Bangkok operation became locally owned and changed its name to Aziam Burson-Marsteller Co., Ltd. (better known as “ABM”).

  • The company became the Thailand affiliate of Burson-Marsteller.

  • This gave ABM independence while retaining international best PR practices.

2018 - Digital Integration:

  • ABM rebranded as ABM Connect Co., Ltd.

  • This reflected its growing focus on getting clients coverage in online and social media channels.

  • ABM Connect provided integrated communications across paid, earned, shared, and owned media.

2026 - Repositioning:

  • ABM Connect repositioned itself as a digital PR and GEO agency.

  • The company now builds trust for companies and brands through Thai and international media and AI answer engines such as ChatGPT, Claude, Gemini, and Perplexity, as well as Google AI Overviews.